November 13, 2003

Meet "Ted"?

It's official. United Airlines does not have a clue in the world about naming airlines. First, in the 1980s they tried to rename the holding company to be "Allegis." That name, thankfully, failed miserably.

Now, in an effort to pull themselves out of bankruptcy, they are creating another new low cost carrier (don't forget, they already tried with Shuttle by United). So what kind of really cool name did they come up with? Surely it has to be something that just grabs your attention, inspires some kind of image, or is just really, really cool. Their choice?

Ted

Ted? Who in the hell is Ted? It sounds like the guy down the street, or maybe the pilot's name, not the name of an airline looking for respect, passengers, and profitability.

Maybe it would be a great name for an airline based in Massachusetts. But something based in Denver? I kind of doubt it.

I think that someone in UAL needs to start looking for a person with some ability to create new names. Ted will soon be joining the pantheon of really, really stupid airline names in history.

Posted by Chris at November 13, 2003 07:10 PM | TrackBack | Linked by:
Comments

Well, I did read at www.ameliorate.blogspot.com that it is named that after the last three letters of United.... I guess it is in the new generation of names like Hooters and Song. Time will tell!

Posted by: organize at November 13, 2003 07:39 PM

Yeah, I saw that too. Still a very lame reason for using it as a name for an airline. Following that logic, American should come out with "Can" and American Trans Air would be "Air."

I still think that they should hire someone with an ability to create a real name.

Posted by: Chris at November 13, 2003 10:00 PM


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