Next, They'll Propose Buy American

So some marketing professor out at Cal State has determined that when Californians buy produce grown in California, they create more jobs and revenue for the state. He says that simply by switching their buying habits to include 10% more California grown produce instead of that imported from other states would add approximately $188 million in tax revenue for the state and local governments.

OK. I can accept the idea that Californians should try to buy more Californian produce when they can because it would help out the state. It's going to probably hurt people in some other states, which is unfortunate, but I can't really say that I have a big problem with the idea. They're finally trying something to get the state moving again, and I'll give credit where credit is do. No nitpicking Gray on this one.

I just want to know where this professor came up with the statistic that the average Californian over 21 spends $855/year on food and wine. That's only $2.34 per day. It's that one statistic that makes me question the whole story. $2.34 per day, just doesn't seem right.